Topic: BuildingWebsiteNews - e-commerce: No shortcuts to survive on the Web - Newsday

The entry barriers are low, and the opportunities are great - considering there are more than a billion Internet users worldwide, according to IDC, a Framingham, Mass. About half his business is generated overseas, says McKenna, who has been selling for years through such sites as Amazon and eBay and started his own site three months ago. You'd be surprised at what a difference the right words can make, says Louis D'Annucci, owner of Rockville Centre-based Bargain Travel Cruises. D'Annucci, who worked with Prime Visibility on search-engine optimization, says he thought he had picked the right key search words for his Web site (bargaintravelcruises . Keywords like "Rockville Centre travel agent," which he originally submitted to search engines, weren't as effective as "group cruises" and "cruise fundraisers. If you link to another site, you would pay an affiliate a commission if a visitor clicks on that link and it results in a sale, he says. read more

[Tags]site, search, , business, keywords, link, buildingwebsitenews[/Tags]