Topic: BuildingWebsiteNews - Omniture to Personalize the Online Experience for Samsung USA's … - CNNMoney.com

One of the reasons Samsung selected Omniture was to consolidate all aspects of their online marketing by integrating multiple business applications — such as their CRM, ad serving and email marketing solutions — using Omniture Genesis . Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform . Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and Genesis services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U. read more

[Tags]business, omniture, services, marketing, online, , buildingwebsitenews[/Tags]