(BuildingWebsiteNews) The demise of Google - InfoWorld

Take ZoomInfo , for example, which uses semantic search to offer search results limited strictly to business information. I don't intend to get into the guts of how a semantic search engine actually works, but suffice it to say, by using NLU (Natural Language Understanding), which can make sense of unstructured data, semantic search is better equipped to narrow down search results to a far more manageable number than Google does. There are numerous examples of vertical search engines, such as WebMD , Travelocity , Orbitz , Petfinder , Kayak , Monster , and CareerBuilder . This wouldn't even have to a lot of work for the search engine; Google (or whoever) could provide webmasters with a list of questions to answer in order to be included in the meta-indexed search (industry sector, commercial or non-profit, countries of operation, etc. So boutique search services offer increased distribution of search ads, rather than competition to web search providers. Copyright © 2007, Reprints, Permissions, Licensing , IDG Network , Privacy Policy , Terms of Service . read more

[Tags]search, , google, web, engines, niche, buildingwebsitenews[/Tags]