BuildingWebsiteNews - WhatCounts Announces Integration with Leading Analytics Provider … - PR Web (press release)

As a new Omniture Genesis partner, WhatCounts will be able to provide customers with an application that easily integrates within Omniture's Online Business Optimization Platform. Omniture Genesis is a solution created for business users to automate the integration of marketing applications including the WhatCounts email marketing platform, the e-Communications Suite 6. Using an intuitive "Plug and Play" interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives. As part of the partner strategy, the Omniture relationship will be one of a number of alliances WhatCounts is building to further develop its solution by incorporating additional online marketing tools that benefit customers. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. read more

[Tags]marketing, whatcounts, customers, omniture, business, , buildingwebsitenews[/Tags]