(BuildingWebsiteNews) Social Media Marketing: Understanding the Online Lead Generation … - RisMedia.com (press release)

Information became a dominating factor in capturing leads, and many of the top lead generator companies discovered that it was easy to establish alliances using economy of scale with smaller online portals. As of the moment I write this (Wednesday, Sept 12, 2007), roughly 70% of the pay-per-click advertisements for "Seattle Real Estate" are going to lead generation companies. With 70% of the leads potential of Google's pay-per-click system going to lead generation companies, realize they have to sell the $410 to $670 of daily leads back to the real estate professional at a higher rate. Depending on the lead generation company- the rate may be anywhere from 2% to as high as 200% over the cost they paid for a lead. Barry Hurd is president of Social Media Systems, an online marketing and advertising consultant group working with search engine marketing and leveraging social media communities. read more

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