(BuildingWebsiteNews) Omniture and Mercent Announce Genesis Integration, Joint Customers - CNNMoney.com

Mercent has integrated its data feed marketing solutions with Omniture's online business optimization platform, helping retail merchants gain and apply more actionable data to advertising campaigns across multiple online channels. Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. With Mercent and the Omniture Genesis Universal Tag, Omniture retail industry customers can extend the value of their existing Omniture collection tags and actionable Omniture data to promote the right products and merchandising offers in the right online channels. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities, expected benefits and acceptance in the market of the Omniture Genesis service. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with Omniture's ability to ensure that its services address the specific requirements of its customers and partners, the continued adoption by customers of Omniture's services, including the SiteCatalyst and Genesis services and network in particular, the significant capital requirements of Omniture's business model, Omniture's ability to develop or acquire new services and enhance existing service offerings, risks associated with Omniture's acquisition strategy and disruptions in its business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of Omniture's markets, errors, interruptions or delays in Omniture's services or other performance problems with its services, Omniture's ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit the company's ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U. read more

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