Marketing an Online Business - Wall Street Journal- Topic: BuildingWebsiteNews

Buyers of handcrafted, ethnic jewelry often crave the story behind it — who the artisans are, where they live, and why they became jewelry designers, says Pam Danziger, president of Unity Marketing, a Stevens, Pa. And if your jewelry fits into the definition of fair trade — meaning the artisans are paid what's considered by international standards a fair wage for their work — that should be included in your marketing materials, since that's a powerful consumer marketing message these days. Magazines are a good way to market jewelry because many people make jewelry purchases based on what they see in magazines, Ms. The Los Angeles-based company has gotten ample free press in fashion magazines and newspapers for its unique business model and affordable jewelry. read more

[Tags]jewelry, , artisans, magazines, marketing, market, buildingwebsitenews[/Tags]