Advertising the most popular revenue model for Internet biz - Economic Times- About: BuildingWebsiteNews

In the heady days of the dotcom bubble, when the flow of venture capital burst the plumbing, online businesses started in every street corner with the idea of deriving revenues from advertisements . Though the ensuing bust thankfully put an end to such websites, Internet businesses and online advertising have continued to evolve. Industry players say the Internet industry in India as well as the advertisers who patronise it have matured, leaving room for only serious players to succeed. From bloggers leveraging Google AdSense to techies running YouTube clones to entrepreneurs innovating ever newer online business models, a lot of people are starting web ventures depending on advertisement spending as their principal revenue source. Bloggers and SMS forwarding users are not likely to be vigorously interested in paying subscription fees and these unique ideas must depend on online advertising to have a chance at becoming big businesses. In India as in many places else, advertising is the most popular revenue model for Internet businesses. read more

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