BuildingWebsiteNews - Growing influence - BtoB Magazine

In one unique marketing effort this year, Microsoft created an event called the Notch Tour, designed to show how Microsoft Office Live could help entrepreneurs start their own businesses. Bank of America "Small business is a very significant opportunity for us," said Meredith Hein, small- business marketing executive at Bank of America. It also launched Business 24/7, a suite of services aimed at small businesses, from online bill paying to online payroll services. As small businesses get more sophisticated about their own marketing efforts, software companies are rolling out new products to meet their marketing and measurement needs. For example, Web analytics company Coremetrics introduced Coremetrics SMB Solutions, a suite of online marketing products designed to help small and midsize businesses optimize their online marketing campaigns and improve ROI. And e-marketing company Yesmail last month rolled out Yesmail Direct, a new online community for small businesses that provides tools for their online marketing efforts. read more

[Tags]businesses, small, business, marketing, online, companies, buildingwebsitenews[/Tags]