Topic: BuildingWebsiteNews - Foviance Scopes Out Online Audience For Publisher Egmont - Newswire Today (press release)

Home | About NewswireToday | Top Articles | Tell A Friend | Contact | PREMIUM | Sign Up Free! NewswireToday - /newswire/ - London, United Kingdom, 11/14/2007 - Children's publisher Egmont partners with Foviance to measure the user behaviour and traffic levels of 15 of its online magazines and websites . Foviance, the expert in online user experience, has been appointed by children's publisher Egmont to measure the user behaviour and traffic levels of 15 of its online magazines and websites, including Go Girl, Toxic and MirrorScape. However, over the next few months Foviance's cutting-edge web analytics platform WebAbacus will help Egmont to better understand how its online business is performing, and so aid future development decisions. This data can be cross-referenced with data about the user's entry point, from both online and offline marketing sources, as well as their demographic group, to build a complete picture of Egmont's online audiences. Foviance offers expert usability services, in depth analysis of users' online behaviour and an innovative Experience Management Programme. read more

[Tags]online, , |, content, egmont, experience, buildingwebsitenews[/Tags]