December 25, 2007

The Gift of Hassle-Free Returns - MSNBC- BuildingWebsiteNews

Furthermore, 68 percent of respondents said the ability to make a return from home was very important or important when deciding whether to shop with an online or catalog retailer. Also, include return policy information in your packaging materials when you ship your customer's purchase. Remember that a good return and exchange policy makes for satisfied customers, repeat purchases and increased sales over the long run. Although you may sometimes receive returns that don't meet your return policy guidelines–such as products that aren't brand new or not in the original packaging–consider accepting the items and knowing you'll have a return customer because of it. She is also the co-author of several books on e-business, including  Open an Online Business in 10 Days , as well as editor-in-chief of eM+C, eMarketing and Commerce, a Target Marketing Publication, which covers the world of e-commerce and e-marketing for traditional marketers. News | Politics | World News | Business | Sports | Tech/Science | Entertainment | Travel | Health | Blogs Etc. read more

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