Interwoven Optimost Gains Momentum as Companies Invest in … - FOXBusiness- About: BuildingWebsiteNews

The Interwoven Multivariable Optimization solution, powered by Interwoven Optimost, identifies the most compelling combination of web content and design by exposing different combinations of online content elements to different visitors and then measuring visitors' actions. To maximize the impact of each online experience, leading marketers are accelerating the testing of every element of their Web properties — content on landing pages, registration pages, shopping carts, credit card pages, pop-ups and pop-unders, rich media, web applications and more. In fact, according to a recent JupiterResearch report, 73 percent of budget decision makers using A/B or multivariate testing said they plan to increase their testing budgets for next year, and 53 percent of budget decision makers planning to deploy testing within the next twelve months come from companies with annual revenue of $1 billion or more (Multivariate Testing Agenda, JupiterResearch, October 22, 2007). Over 4,200 of the world's leading companies, professional services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, the Federal Reserve Bank, FedEx, Grant Thornton, Hilton Hotels, Hong Kong Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell, Qantas Airways, Tesco, Virgin Mobile, and White & Case. read more

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