Topic: BuildingWebsiteNews - Sears: Virtual approach to a vintage retailing idea - Chicago Tribune

Sears, the store that pioneered America's mail-order business more than a century ago with its fabled catalog, is turning its Web site into a shopping gateway that could soon rival the legendary Big Book in sheer girth. The estimate includes online operations of Sears' discount chain Kmart and direct merchant Lands' End. Previous Sears management has tried to revive Sears' direct-merchant heritage online. Six years after Sears shut down the Big Book in 1993, Sears. read more

[Tags]sears, online, business, big, end, lands, buildingwebsitenews[/Tags]